Products
-
Amazon Chargebacks and Shortages
CourseIn this course, learn how chargebacks & shortages impact Amazon: hurting customer ties, brand image & sales. Identify stakeholders, their significance, and the repercussions of unresolved issues. Master disputing common defects and the process flow.
$75
-
eCommerce Strategy Curriculum
CourseAllume Group's eCommerce Strategy Certification curriculum ties together the building blocks of digital commerce success into engaging, easily digestible, and informative courses.
$500
-
Marketplace Fundamentals & eCommerce Success Framework
CourseIn this foundational course, we’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. And, we’ll walk through the eCommerce Success Framework.
Free
-
Three D's of Marketplace Category Management
CourseIn this course, we’ll dive deep into key components of eCommerce category management through the Three Ds framework: Define the category, conversion-drivers, & competition; determine the new areas of brand responsibility & drive the critical inputs.
$75
-
Digital Shelf and Content Strategy
CourseIn this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.
$125
-
Mutual Profitability in eCommerce
CourseIn this course, we’ll cover the manufacturer cost-to-serve, the retailer’s eCommerce P&L, and ways to improve mutual profitability in eCommerce. Lastly, we’ll cover the R.I.C.H. framework for improving both manufacturer and retailer profitability.
$125