Products
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Marketplace Fundamentals & eCommerce Success Framework
CourseIn this foundational course, we’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. And, we’ll walk through the eCommerce Success Framework.
Free
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Amazon Annual Vendor Negotiations
CourseDiscover the tips and tricks needed to drive successful negotiations with Amazon. Through the F.I.R.M. framework, explore an easy-to-follow methodology to help you prepare, negotiate & close a mutually beneficial annual vendor negotiation.
$125
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Retail Media Advertising Strategy
CourseWe’ll cover key concepts to help set brands up for success in advertising on Retail Media platforms. Using the M.E.D.I.A framework, we’ll walk through a methodology for preparing products for advertising, setting goals and objectives.
Free
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eCommerce Strategy Curriculum
CourseAllume Group's eCommerce Strategy Certification curriculum ties together the building blocks of digital commerce success into engaging, easily digestible, and informative courses.
$500
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Mutual Profitability in eCommerce
CourseIn this course, we’ll cover the manufacturer cost-to-serve, the retailer’s eCommerce P&L, and ways to improve mutual profitability in eCommerce. Lastly, we’ll cover the R.I.C.H. framework for improving both manufacturer and retailer profitability.
$125
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Amazon Chargebacks and Shortages
CourseIn this course, learn how chargebacks & shortages impact Amazon: hurting customer ties, brand image & sales. Identify stakeholders, their significance, and the repercussions of unresolved issues. Master disputing common defects and the process flow.
$75