Welcome!
For continued education in the Commerce space we are offering the below courses. Please follow this course progression to work towards your certification in eCommerce Strategy.
Learnings Available
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All Courses, eCommerce Strategy Certification
Marketplace Fundamentals & eCommerce Success Framework
In this foundational course, we’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. And, we’ll walk through the eCommerce Success Framework.
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All Courses, eCommerce Strategy Certification
Retail Media Advertising Strategy
We’ll cover key concepts to help set brands up for success in advertising on Retail Media platforms. Using the M.E.D.I.A framework, we’ll walk through a methodology for preparing products for advertising, setting goals and objectives.
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All Courses, eCommerce Strategy Certification
Mutual Profitability in eCommerce
In this course, we’ll cover the manufacturer cost-to-serve, the retailer’s eCommerce P&L, and ways to improve mutual profitability in eCommerce. Lastly, we’ll cover the R.I.C.H. framework for improving both manufacturer and retailer profitability.
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All Courses, eCommerce Strategy Certification
Winning the Search & Converting Customers Through Content Best Practices
In this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.
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All Courses
Amazon & eCommerce Fundamentals
Introduction to Amazon harnesses the knowledge and expertise of thought leaders in the industry of eCommerce Marketplaces. Discover key strategies and concepts that are needed to understand and find success on Amazon and eCommerce Marketplaces.
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All Courses
Amazon Advertising Strategy
Advertising on Amazon can be a growth driver or a confusing and expensive mystery. In this course, we’ll cover key concepts to set brands up for success in advertising on Amazon, learn about the shopper journey and review the M.E.D.I.A framework.
