All Courses
Allume Group's eCommerce Strategy Certification curriculum ties together the building blocks of digital commerce success into engaging, easily digestible, and informative courses.
All Courses
In this foundational course, we’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. And, we’ll walk through the eCommerce Success Framework.
All Courses
In this course, we’ll dive deep into key components of eCommerce category management through the Three Ds framework: Define the category, conversion-drivers, & competition; determine the new areas of brand responsibility & drive the critical inputs.
All Courses, Amazon Courses
In this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.
All Courses
In this course, we’ll cover the manufacturer cost-to-serve, the retailer’s eCommerce P&L, and ways to improve mutual profitability in eCommerce. Lastly, we’ll cover the R.I.C.H. framework for improving both manufacturer and retailer profitability.
All Courses
Out-of-stocks and inefficiencies, can be costly for consumer brands. In this course, we’ll review the foundation of eCommerce supply chain strategies and how to drive for operational efficiency across the forecasting, order, and receive processes.
