ECRM

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eCommerce Strategy Curriculum

Allume Group's eCommerce Strategy Certification curriculum ties together the building blocks of digital commerce success into engaging, easily digestible, and informative courses.

$500

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Marketplace Fundamentals & eCommerce Success Framework

Course

In this foundational course, we’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. And, we’ll walk through the eCommerce Success Framework.

Free

All Courses

Three D's of Marketplace Category Management

Course

In this course, we’ll dive deep into key components of eCommerce category management through the Three Ds framework: Define the category, conversion-drivers, & competition; determine the new areas of brand responsibility & drive the critical inputs.

$75

All Courses, Amazon Courses

Digital Shelf and Content Strategy

Course

In this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.

$125

All Courses

Mutual Profitability in eCommerce

Course

In this course, we’ll cover the manufacturer cost-to-serve, the retailer’s eCommerce P&L, and ways to improve mutual profitability in eCommerce. Lastly, we’ll cover the R.I.C.H. framework for improving both manufacturer and retailer profitability.

$125

All Courses

Marketplace In Stock Fundamentals

Course

Out-of-stocks and inefficiencies, can be costly for consumer brands. In this course, we’ll review the foundation of eCommerce supply chain strategies and how to drive for operational efficiency across the forecasting, order, and receive processes.

$125

All Courses, Retail Media Advertising

Retail Media Advertising Strategy

Course

We’ll cover key concepts to help set brands up for success in advertising on Retail Media platforms. Using the M.E.D.I.A framework, we’ll walk through a methodology for preparing products for advertising, setting goals and objectives.

$125

All Courses, Amazon Courses

Amazon & eCommerce Fundamentals

Course

Introduction to Amazon harnesses the knowledge and expertise of thought leaders in the industry of eCommerce Marketplaces. Discover key strategies and concepts that are needed to understand and find success on Amazon and eCommerce Marketplaces.

$125

All Courses, Retail Media Advertising, Amazon Courses

Amazon Advertising Strategy

Course

Advertising on Amazon can be a growth driver or a confusing and expensive mystery. In this course, we’ll cover key concepts to set brands up for success in advertising on Amazon, learn about the shopper journey and review the M.E.D.I.A framework.

$125

All Courses

Walmart Fundamentals

Course

In this foundational course, we’ll explore the nuances of Walmart eCommerce / click-to-order. We’ll learn about Walmart’s culture, wiring, and eCommerce strategy.

$125

All Courses, Retail Media Advertising

Walmart Advertising Strategy

Course

Advertising on Walmart.com can deliver strong results, but it requires careful planning and execution. We’ll cover key concepts to set brands up for success in advertising. We’ll learn about the shopper journey and review the M.E.D.I.A. framework.

$125

All Courses

Cross-Marketplace Strategies

Course

In this course, we’ll review the key differences of the major eCommerce marketplaces, factors to consider when building strategies, and common missteps. Discover the tried-and-true strategies to maximize success across all eCommerce marketplaces.

$125

All Courses

Instacart Fundamentals

Course

Instacart is a critical intermediary player in eCommerce grocery, with many consumer brands allocating significant advertising revenue to the platform. In this course, we’ll cover Instacart’s priorities and eCommerce strategy.

$125

All Courses, Retail Media Advertising

Instacart Advertising Strategy

Course

Instacart is a critical player in eCommerce grocery, with many brands allocating significant advertising revenue to the platform. We’ll cover key concepts to set brands up for success in advertising on Instacart and review the M.E.D.I.A. framework.

$125

All Courses

Kroger Fundamentals

Course

As more grocery shopping shifts to eCommerce, grocers such as Kroger race to capture the eCommerce consumer. In this foundational course, we’ll dive into the details of Kroger’s click-to-order/eCommerce strategy.

$75

All Courses, Retail Media Advertising

Kroger Advertising Strategy

Course

Advertising on Kroger’s banner sites can deliver strong results, but it requires careful planning and execution. In this course, we’ll cover key concepts to set brands up for success in advertising with Kroger and review the M.E.D.I.A. framework.

$125

Pre-order available now!

All Courses

Target Fundamentals

Course

Target continues to be a fan favorite with shoppers. In this course, we’ll dive into the details of Target’s eCommerce strategy and culture. We’ll cover the shopper journey, the role of advertising, and nuances of their assortment strategy.

$125

Pre-order available now!

All Courses, Retail Media Advertising

Target Advertising

Course

Advertising with Target can deliver strong results, but it requires planning and execution. In this course, we’ll cover key concepts to help set brands up for success in advertising with Target’s media platform and review the M.E.D.I.A framework.

$125