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In this course, learn how chargebacks & shortages impact Amazon: hurting customer ties, brand image & sales. Identify stakeholders, their significance, and the repercussions of unresolved issues. Master disputing common defects and the process flow.
$75
Allume Group's eCommerce Strategy Certification curriculum ties together the building blocks of digital commerce success into engaging, easily digestible, and informative courses.
$500
In this foundational course, we’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. And, we’ll walk through the eCommerce Success Framework.
Free
In this course, we’ll dive deep into key components of eCommerce category management through the Three Ds framework: Define the category, conversion-drivers, & competition; determine the new areas of brand responsibility & drive the critical inputs.
$75
In this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.
$125
In this course, we’ll cover the manufacturer cost-to-serve, the retailer’s eCommerce P&L, and ways to improve mutual profitability in eCommerce. Lastly, we’ll cover the R.I.C.H. framework for improving both manufacturer and retailer profitability.
$125
Out-of-stocks and inefficiencies, can be costly for consumer brands. In this course, we’ll review the foundation of eCommerce supply chain strategies and how to drive for operational efficiency across the forecasting, order, and receive processes.
$125
We’ll cover key concepts to help set brands up for success in advertising on Retail Media platforms. Using the M.E.D.I.A framework, we’ll walk through a methodology for preparing products for advertising, setting goals and objectives.
$125
Introduction to Amazon harnesses the knowledge and expertise of thought leaders in the industry of eCommerce Marketplaces. Discover key strategies and concepts that are needed to understand and find success on Amazon and eCommerce Marketplaces.
$125
Advertising on Amazon can be a growth driver or a confusing and expensive mystery. In this course, we’ll cover key concepts to set brands up for success in advertising on Amazon, learn about the shopper journey and review the M.E.D.I.A framework.
$125
Discover the tips and tricks needed to drive successful negotiations with Amazon. Through the F.I.R.M. framework, explore an easy-to-follow methodology to help you prepare, negotiate & close a mutually beneficial annual vendor negotiation.
$125
In this foundational course, we’ll explore the nuances of Walmart eCommerce / click-to-order. We’ll learn about Walmart’s culture, wiring, and eCommerce strategy.
$125
Advertising on Walmart.com can deliver strong results, but it requires careful planning and execution. We’ll cover key concepts to set brands up for success in advertising. We’ll learn about the shopper journey and review the M.E.D.I.A. framework.
$125
Instacart is a critical player in eCommerce grocery, with many brands allocating significant advertising revenue to the platform. We’ll cover key concepts to set brands up for success in advertising on Instacart and review the M.E.D.I.A. framework.
$125
Instacart is a critical intermediary player in eCommerce grocery, with many consumer brands allocating significant advertising revenue to the platform. In this course, we’ll cover Instacart’s priorities and eCommerce strategy.
$125
